The Subway food chain is becoming of the largest testimonials in recent memory relating to the food industry. It’s amazing that the simple shop which makes submarine sandwiches has done so well, however i have narrowed it down to 3 basic reasons.
Healthy fast food = success. As more and more people become obese, we have seen a growing interest in those trying to eat better. With cheeseburgers, pizza and fried chicken staring you down most everywhere else, a brand new sub from Subway looks great. It wasn’t until a guy named Jared though became the face of eating fresh and 34healthy. Jared lost a lot of weight by exercising and eating the healthiest subs. The advertising campaign is a major success.
Pricing. Another great idea Subway holiday hours had would be to introduce the five dollar footlong. As money becomes tighter and tighter, consumers didn’t want to waste cash on lunch that wasn’t tasty and filling. For 5 dollars, you can get a decent level of their subs. The nice, round price which can be paid with one bill has resulted in a song and tons of sales.
Dr. Peter Buck and Fred De Luca were the founders in the first Subway restaurant in Connecticut. In 1965, the restaurant was incorporated by Doctor Associates, Inc. Subway is regarded as the largest restaurant franchise on the planet with many 30,500 units. Their menu, needless to say, delicious sandwiches.
Strong brand awareness, a reliable business design and proven return on your investment has encouraged the franchise investor to participate in in this particular very successful brand.
The organization offers ongoing support for the interested franchisee, round-the-clock customer support, flexible floor plans, well-trained team of people to render quality service, trusted brand recognition, simple operation, as well as a dedicated headquarter support network, all bringing added value for the company.
Exactly what the customers want from Subway is really a fast and tasty meal prepared just as they desire, dedicated customer service, food that is certainly nutritious, top quality and affordable. The Subway menu concentrates on flexible food options including a multitude of breads, toppings and sauces, served fresh and hot.
The franchisee is mainly responsible for the franchise fee which can be $12,000 as the launch cost range from $69,300 to $191,000, with an 8% royalty fee. ROI averages 3-five-years. The company can provide access to operational systems, store design and equipment ordinance, a training curriculum for both the owner and employees, operations manual, periodic support and evaluations, informative publications and national advertisements.
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